Brother Mountain Macadamias
Key Results
Retail acceptance into Panetta Mercato, Wholefoods House, Paesanella, and W Hotels chain.
250% price increase compared to their farmers’ market offering.
New growth opportunities created with the launch of macadamia butters and gift packs.
-
Brother Mountain Macadamias had built a loyal following through farmers markets, but to grow the business they needed to expand into retail and open new market opportunities.
We helped them do this by repositioning the brand around its provenance, building a more distinctive identity that better reflected its artisanal qualities, and developing new, premium packaging that enhanced the customer experience and supported a higher price point.
A deep connection to place and a commitment to craft.
We collaborated with brand owner Amanda Humphries, a talented artist in her own right, to create abstract illustrations that evoked the Brother Mountain landscape. We utilised Amanda’s artwork to create depth and texture, and to further emphasise the brand’s commitment to craft.
-
Our packaging design featured:
Custom landscape illustrations for each flavour which wrapped around the entire can.
A tamper seal with gold foil and embossing to dial up the premium cues and reflect the higher price-point.
A confident, clear logo to maximise brand recognition and standout on shelf.
Single-origin stamps and romance copy to reinforce the brand’s connection to place.
Snapshot of the previous brand identity:
Kind Words:
“...we are blown away with the results and appreciate the way you work and bring together so many elements but so subtly. You went above and beyond especially when we needed your help with the tight deadline.
And you were a joy to work with”
- Amanda and Alistair