In today’s ultra-competitive markets, consumers are overwhelmed with choice. To succeed, you need more than a great product.

We’re a brand consultancy for product-led food and drink businesses.

We can help you attract more consumers, sell more products, and drive long term growth for your business.

Let’s Build A Better Brand →

Our Core Services:

Let’s Build A Better Brand →

Case Studies (Coming Soon)

Hi, I’m Jimmy, brand consultant and founder of Morsel. I’ve spent more than 20 years building consumer brands for early-stage start-ups through to some of Australia’s biggest food and drink businesses, including Coca-Cola Amatil, Taylors Wines and Lactalis Australia.

I started Morsel to help growing brands get access to the kind of strategic thinking, packaging expertise and commercial design experience usually reserved for bigger businesses. At Morsel, we believe a good-looking brand is only part of the story. To build a brand that truly works, creativity needs to be backed by strategy, experience, insight and testing.

If you’re interested in building a better brand, get in touch and we can work out the best way to help.

Let’s Build A Better Brand →

  • Looking back, partnering with Morsel Design has been one of the best investments we've made in the business. The work Jimmy delivered has helped us create a brand that we're genuinely proud of and one that has become a key driver of our growth.

    Chris Harwood – Founder @ Enhancd

  • “...we are blown away with the results. And you were a joy to work with!”

    Amanda – Founder @ Brother Mountain Macadamias

  • Since launching, sales have exceeded our expectations, with each batch of spirits consistently selling out. Working with Jimmy @ Morsel has been a truly rewarding partnership, and we look forward to working together on many projects to come.

    Andrew Lovric – Director @ United Beverages

A good product is not enough.

Let’s Build A Better Brand →

Brand Strategy

Packaging

Brand Identity

Consumer Testing

Brand Support

Brand Strategy Packaging Brand Identity Consumer Testing Brand Support